#Bringbackourgirls: Noah’s Ark renews campaign to draw govt’s attention

Advertising agency, Noahs Ark, has deployed series of campaign material in print, radio and online aimed at renewed attention in the campaign to remind relevant authorities to expedite actions to rescue the Chibok Girls kidnapped by the Islamist terror group, Boko Haram, over a year ago.

Members of #BringBackOurGirls (#BBOG) group on a silence protest match to show the sorrowful state of the abducted Chibok school girls who have being in captivity a year ago in Abuja. Photo by Gbemiga Olamikan

Speaking to newsmen, the agency’s Managing Director, Mr. Lanre Adisa, said the decision to approach the Chibok Girls issue through advertisement campaign was born out of concern for the girls and their parents who for a year have been in agony on the whereabouts of their children.

It would be recalled that the girls’ plight garnered attention on Twitter last year using the hashtag #BringBackOurGirls, attracting high-profile political figures such as first lady of the United States of America, Mrs. Michelle Obama, former Secretary of State, Hillary Rodham Clinton and British Prime Minister David Cameron who endorsed the social media campaign. But the conversation on social media never rendered political action.

On the current initiative to bring renewed attention to their plights, Adisa explained that though the government of President Muhammadu Buhari has put some measures in place to see the girls rescued, more still need to be done by the international community, and especially, the corporate world in terms of sustaining the momentum and awareness that nearly three hundred souls are still missing and are somewhere out there expecting to be rescued one day.

The print campaign material is designed in three different formats. The posters show the pictures of three African presidents, Muhammadu Buhari of Nigeria, Idris Derby of Mali and Paul Biya of Cameroon, all wearing veils to depict the Islamic religious coloration of the crisis.